Bafang is one of the leading suppliers of e-bike hub motors in the world. Indes devised a design strategy for Bafang aimed at expanding its e-bike business. Pivotal to this strategy is the Trend e-bike kit; a versatile kit that is compatible with a range of brands, frame types and riding positions. Indes created a suitably appealing and well-constructed end product. In addition, Indes guided Bafang through the engineering and manufacturing process of the Trend e-bike kit to realise the design intent as best as possible.